TikTok is introducing a fresh option that enables them to reduce the amount of AI-made media appearing in their timelines. This step comes as the platform revealed that it currently hosts in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a widespread launch. This development comes amid a increase in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that nearly a tenth of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A considerable share of this content is deemed “AI slop”, a label for poor-quality, factory-style content that is frequently illogical or bizarre.
Our research shows that a lot of users enjoy content produced via AI tools, including digital art to educational videos, and we aim to provide users the power to adjust the amount of that, based on their own preferences,” commented a platform representative.
AI on the Platform
TikTok disclosed that there are currently 1.3bn videos on its app identified as AI-generated. Collectively, in excess of 100 mn pieces of content are added to the service each day, making AI content a relatively small portion of its overall inventory.
User Control Features
Members will be in a position to reduce or increase the level of AI-generated videos they view by accessing the topic control feature in the platform and selecting “AI-generated content”. Other topics that currently be modified under the filter include current affairs, fashion, aesthetics, and dance.
AI Disclosure Rules
Its guidelines oblige users to label lifelike artificially created content, and it prohibits harmful fake videos of public figures or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its terms of service.
In addition, the service will from now on add an artificially created watermark to content produced via its own AI tools, or identified by an cross-platform project for identifying artificial media. This measure is intended to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a two million dollar AI literacy fund for experts and organizations to develop learning resources about using AI responsibly. This project will benefit educational bodies focused on training coding and technology.
Platform Protection
The platform has supported its moderation strategy, amid discussion over intentions to make redundant numerous content moderators in Britain. The company is expected to eliminate a significant number of roles in its trust and safety department in London, with labor groups and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can protect employees by removing the most graphic content before it gets reviewed by staff. TikTok stated a notable drop in explicit and harmful content seen by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
